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I get so excited when I hear something new from Sugar Cosmetics is coming! And when I said that, I’m here with another new launch by SUGAR COSMETICS – they came up with a new eyeliner in the town. Its the GLOSS BOSS 24HR EYELINER, which comes in a single shade 01 Back In Black. In this post, I’ll be talking this new release eyeliner. 

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Eye makeup enthusiasts rejoice! With its incredible shine and luxurious finish, please put your lids together for the SUGAR Gloss Boss 24HR Eyeliner – a highly-pigmented, lavish eyeliner that dries instantly and leaves you with an intense, smudgeproof look for 24 straight hours. Survives sweat, water and envious glares – this liner comes with an easy-to-use applicator that will help you pull off a wide array of looks from beginner flicks to pro tricks. Pick one up today and dial up the eye drama a couple of notches right away!

  • Intensely-pigmented eyeliner that delivers 100% opaque color in one single stroke
  • Goof-proof felt-tip applicator that makes drawing the perfect thin or thick lines super simple
  • Smudge-proof formula guarantees 24hours high-shine that settles immediately on application and doesn’t budge or transfer even when it interacts to water or sweat
  • Formulated to endure both hot and humid climate – this one’s both summer and monsoon-friendly
  • It is free of parabens, IPBC and formaldehyde-releasing compounds
  • Is dermatologically and ophthalmologically tested & approved and 100% safe for the skin

PRICE : INR 399/- for a 2.5ml of product.

SHADES : The Gloss Boss 24HR Eyeliner is currently available in the shade “01 Back to Black“.

You can buy the Sugar Gloss Boss 24HR Eyeliner HERE.

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LIST OF INGREDIENTS :  Aqua, Ammonium Acrylates Copolymer, Alcohol Denat, VP/VA Copolymer, Poloxamer 407, Butylene Glycol, Disodium Deceth-6 Sulfosuccinate, Ethylhexylglycerin, Myristyl Lactate, Laureth-30, 1,2-Hexanediol, Caprylyl Glycol, Citric Acid, Simethicone, Hectorite, Silica, Steareth-4, BHT,  Steareth-20, Tocopherol, Phenoxyethanol, Sodium Dehydroacetate, Sorbic Acid.


  1. Shake well before use. Immerse the applicator with the eyeliner pigment and brush off any excess product before application.
  2. Start thick at the outer corner of the eye, stamping small dots on the edge, tapering in closer to the inner corners of your eye by using the bottom lash line as a guide.
  3. And voila! You have officially unlocked the easiest way to ace the classiest doe–eyed look!
  4. To remove, use cotton pads soaked in make-remover or warm water and gently wipe it off.

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Packaging, the Sugar Gloss Boss 24HR eyeliner comes in a standard Sugar themed carton outer box with the lady wearing eyeliner on it. The name of the product and it shade are mentioned on the top of the box itself, and on the backside there’s all the other details and price mentioned. Inside the box is the eyeliner, which comes in a regular cute little bottle with a long handle. Nowadays, pretty much every brand has one eyeliner with same kind of packaging, which is so common. The long handle gives that grip for easy and steady application even for beginners. The eyeliner’s got a super sharp felt tip for drawing the thinnest line possible for the winging game. It is very convenient and comfortable on the eye lids, and does not give any poky feeling. Overall, a decent style of packing, can be easily carried in handbags.

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The Gloss Boss 24HR Eyeliner is a liquid liner which has an intense high pigmentation and it just goes opaque in one swipe. The application goes on very smooth and comfortable, the felt tip feels soft and convenient on the lids, and doesn’t give any poking feel. The tip is so ultra thin and pointy so that we can precisely draw the thinnest lines and edges of the wing, and gives a clean precise winged look. The long handle makes  the application process very easy and also it is best for beginners who just started their liner game. This liner just takes 5-10 secs to dry up and baamm, you’re done winging! Although it is named as Gloss Boss, the liner doesn’t show much glossiness on the eyelids. It is not a glossy eyeliner by its name, nor it is a flat matte eyeliner. It dries down to a beautiful demi-matte finish which is absolutely perfect for everyday wear. You can  hardly see the shine unless a good flash hits you. Sugar knows and understands what we want – and this is what it is. Gone are the days of wearing super glossy liners, its time to change the game.

I wore this liner for a whole 10 hour period(I could’ve worn for even more), but at the end of the day I had to remove my makeup. And this liner remained the same just as I applied – fresh and intense black, for the whole day. No smudging, no feathering and no fading. The intensity was just the same as when I applied first.

Here’s how the eyeliner looks – Sugar Gloss Boss Eyeliner 6

I ran my hand under water and it did resist the water, but but but if you’re gonna rub that liner with water its gonna come off like a peel. So this a con for this eyeliner, as well as it’s a yay point because you hardly need any remover to get this liner off. All you do is just splash some water on your eyes, and with gentle rubbing it completely gets wiped off. No traces of eyeliner at all.

Here’s how it looks – on my eyes –

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Overall, the Sugar Gloss Boss 24HR Eyeliner is a super affordable liner which gives an high pigmented opaque color in just one swipe. It gives a beautiful demi-matte look to the eyes which can be worn with any look/eyeshadow you wanna wear. It looks good on anybody – even people with oily lids can carry this liner beautifully. I’d definitely recommend everyone to try this eyeliner.

You can buy the Sugar Gloss Boss 24HR Eyeliner HERE.

Did you try the new Sugar Gloss Boss 24HR Eyeliner?? What do you think about this liner? Lemme know your thoughts……..


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    • Yeah, I don’t get the point in that 24hr tag, there’s no point that people would wear an eyeliner for that long.. People would obviously buy any good eyeliner even if there’s no timestamp on it… Its just a name trick…cant do anything

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