Sugar Cosmetics is making its mark in beauty industry and is now launching its first ever Gel Eyeliner. Yes! Sugar had launched the BORN TO WING GEL EYELINER in 2 stunning shades. I’ve got a chance to get my hands on both of them, and I’ve been testing them out for quite a few days now, and here in this post I’ll be sharing my views on this new Gel Eyeliner from the house of Sugar Cosmetics. 


Make way, ladies – the saviour for all your winged eye woes, is here! With its silky smooth formula and a rich matte finish, the Born To Wing Gel Eyeliner, is the queen of ultra-luxe. Achieve absolute symmetry in everything from the chic-yet-casual look to the sultry cat-eye with this beauty and that’s not all. Smudge-proof and water-resistant, your eyes will now sport the boldest of tug-free flicks for 12 straight hours. Grab one today for those effortless ‘Oh! So dramatic’ looks that will stay with you through thick and thin.

  • Rich, creamy pigment and a bulletproof wear
  • Glides across the skin smoothly to create superb, smudge-proof strokes with saturated colour
  • Its excellent waterproof formula has legit staying powers
  • Dermatologically and ophthalmologically tested and approved
  • Made in Taiwan


Comes with a built-in extendable brush that helps you ace those perfect luscious strokes on the go. Available in 2 signature shades, this eyeliner is the Gel of the New Generation.

  • Cast an enchanting spell everywhere you go with 01 BLACKMAGIC WOMAN. With the charred black drama on your lids, you are one hell of a sorceress.
  • Slay that badass Old West vibe with the 02 ROADHOUSE BLUES. If you are done with the mundane and adventure is what stirs your soul, put some Roadhouse Blues on and glide to glory!

PRICE : INR 599/- for a 2.3g  product. That is quite a lesser quantity (for that price) than the normal standard ones.

AVAILABILITY : The Sugar Born To Wing Gel Eyeliners can be bought from

HOW TO APPLY : Dip the built-in brush into the gel eyeliner pot. Dab it gently on the edge to remove excess. Trace a line from the inner corner, extend it towards the outer corner of the eye and rock that super-rad wing!

LIST OF INGREDIENTS : Cyclopentasiloxane, Trimethylsiloxysilicate, Paraffin, Isododecane, Ethylhexyl Palmitate, Mica, Sorbitan Stearate, Microcrystalline Wax, Silica Dimethyl Silylate, Phenoxyethanol, Tin Oxide.  May Contain: C.I Nos. 77499, 77266, 77891, 42090, 15850.


Packaging, if you’ve known how few brow pomades come in a long castle-like structures with a built-in-brush, this Sugar Born To Wing Gel Eyeliners also come in such exact but petite packaging. When I saw the outer cardboard package, I thought ‘Do they come in a tube form??’ because I’ve never seen a gel eyeliner housed in such small long box. The first impressions I had when I pulled these out of the box was – ‘Awww these are so cute and adorable, and very much travel friendly..’. Yes, the gel pot is too small and inside we get a 2.3gm of the eyeliner, which is a little less when compared to standard quantity(2.5 to 2.8g, and some do have 5-6g too) of any regular gel eyeliner. It comes with a built-in-brush which is way small in size and beginners will have a problem using it. But the applicator is just so good for clean application of the eyeliner. The details about the product is mentioned on the outer box. The pot only has the shade name and sugar logo mentioned. BTW the pot has a clear case, so it is easy to recognize the shades.

The gel eyeliners come in two shades – Black and Blue. Blackmagic Woman is an intense black shade which sets a matte finish. Roadhouse Blues is a metallic navy blue shade which again has a matte finish to it. The pigmentation of both these gel liners is great, they go opaque in just one swipe. The brush applicator picks the right amount of the gel liner and makes it glide on the lids like butter without any tugging or pulling. The formula is very lightweight and feels very comfortable on the eye lids.


I’m not a pro in handling the brushes, but this brush was kind of okay for me to apply the eyeliner. But for beginners who are just into gel eyeliners, you might find it difficult in handling the brush. The brush tip is very fine and tapered which gives us scope to draw sharp edges/wing. This gel liner did last for the entire day (more than 10 hours), and absolutely did not smudge, transfer or fade even a bit.

PRO’S OF Sugar Born To Wing Gel Eyeliners :

  • Very ergonomic packaging
  • Comes with a built-in-brush
  • Available in 2 shades
  • Great pigmentation
  • Soft gel texture that glides on very smoothly
  • Sets to a matte finish
  • Stays on for the whole day – 12+ hours as it claims
  • Smudge-proof, Waterproof and Transfer-proof
  • Dermatologically and Ophthalmologically tested & approved and 100% safe for skin
  • Made in Taiwan

CON’S OF Sugar Born To Wing Gel Eyeliners :

  • Not that beginner-friendly one, the brush might be too small to handle for beginners
  • A bit pricey for just 2.3g of product

I could compare this gel liner packaging with my Loreal Brow Artist Brow pomade. IMG_20181008_102106-01.jpeg

Overall, a great debut by Sugar Cosmetics. Absolutely stunned by the great performance of these new Sugar Born To Wing Gel Eyeliners. With intense pigmentation and very lightweight formula, these smudgeproof matte gel eyeliners lasts the whole day without any fading or transfer. I’d definitely suggest these gel eyeliners to everyone. Beginners, the brush might not be suitable for you guys. Other than that, these are excellent gel eyeliners to invest in.


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